Ad-free streaming is a luxury now

June 28, 2026 Emma Roth

A photo of Adam Scott in Severance

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How it started

Streaming was once a reprieve from cable. Not only could you watch whatever you wanted at any given time, but you didn't have to sit through five-minute-long commercial breaks. And the best part was the price: Netflix, for example, cost just $7.99 / month when it launched its standalone streaming service in 2010. Amazon's Prime Video was the same, offering ad-free streaming as a p …

Read the full story at The Verge.

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