Amazon Fire TV devices are getting a free Alexa Plus upgrade

August 19, 2026 Emma Roth

Alexa Plus on a Fire TV

Amazon is bringing Alexa Plus to Fire TV device owners in the US for free. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant.

Previously, Amazon made Alexa Plus available to Fire TV customers with a Prime or Alexa Plus subscription. But now, everyone will get access to Alexa Plus, which can provide movie recommendations based on your mood, help you jump to specific scenes, and answer questions about what you're seeing onscreen. It can also connect to your s …

Read the full story at The Verge.

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