Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent

August 22, 2026 Jennifer Pattison Tuohy

The Echo Dot Max went from $99.99 to $119.99 overnight, while its sibling the Echo Dot jumped to $79.99 from $49.99. | Photo by Jennifer Pattison Tuohy / The Verge

Citing "significant increases in memory and storage component costs," Amazon has raised prices on Echos, Kindles, Fire TVs, and Eeros by up to 60 percent, as first reported by Fortune.

The cheapest products in Amazon's lineup were hit hardest, with the Echo Dot smart speaker jumping from $49.99 to $79.99. The Fire TV Stick 4K Max also rose by over 40 percent to $84.99, and the base level Kindle now costs $149.99, a nearly 37 percent increase.

In a statement to The Verge, Kristy Schmidt, senior communications manager of Amazon's Devices & Services divison, said, "The consumer electronics industry is facing significant increases in memory an …

Read the full story at The Verge.

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