Apple says ‘Fold’ and competitors ask ‘how wide?’

September 8, 2026 Dominic Preston

New Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. | Image: The Verge / Getty Images

Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung's Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that's as influential as it's ever been.

Tomorrow's iPhone event is likely to be a little different than what we're used to. For one, the arrival of some iPhone 18 models will likely be delayed - the Pros will be available first, but the regular 18 is supposedly set to launch early next year instead. But leaks and rumors have consistently suggested that Apple will instead p …

Read the full story at The Verge.

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