Apple TV is hitting its stride

July 3, 2026 Andrew Webster

A still photo from the TV series Maximum Pleasure Guaranteed.
Maximum Pleasure Guaranteed. | Image: Apple

Since its inception, Apple TV, née Apple TV Plus, has built a reputation on quality over quantity. It has far fewer shows and movies than the likes of Netflix or Disney Plus, but generally speaking, the projects it does put out are quite good. It's a strategy that has brought comparisons to the HBO of old, and 2026 has featured a particularly strong mix of new hits and returning favorites. It took a few years, but Apple TV seems to be finally hitting its stride.

In terms of brand-new series, this year's offerings have been fairly spread out across genres. Leading the way has been the delightful Widow's Bay, which skillfully manages the diff …

Read the full story at The Verge.

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