Between Jobs

March 31, 2026 Jason Snell

Images of John Sculley, Steve Jobs, and the 1980’s Apple logo.


This is part of our package about Apple's 50th anniversary, read more here.

It's a famous story on its way to becoming legendary: Apple cofounder Steve Jobs was pushed out of Apple in 1985, spent more than a decade in the wilderness, and then returned to Apple in 1997 to save it from bankruptcy and transform it into one of the world's most valuable companies.

That's true, so far as it goes, but this interregnum is too often simplified as when Apple CEO John Sculley got rid of Steve and ruined the company. And that's really not true. Not only was the Jobs who was ejected from Apple completely unprepared to run the company (as his disastrous …

Read the full story at The Verge.

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