Bose takes a swing at Sonos with its new home speakers

May 5, 2026 John.Higgins

The Bose Lifestyle Ultra Speaker on a wooden table with a tablet displaying the Bose name next to it.
The new Bose Ultra Speaker can be used individually, as a stereo pair, or as the rear speakers in an Atmos setup.

Last Thursday, in a staged home on the Upper West Side of Manhattan, I sat on a couch that was a bit too low and a tad too deep in front of a small, beige-colored smart speaker sitting on the middle of a trio of arched midcentury storage cabinets. On either side of the smart speaker sat two tall curved white screens.

The speaker was the new $299 Lifestyle Ultra, Bose's answer to the Sonos Era 100. Alongside a $1,099 Ultra soundbar and $899 subwoofer, it's one of three new home audio products the company announced today, all of which seem to be gunning directly for Sonos - hopefully minus that company's recent missteps. I heard all three at …

Read the full story at The Verge.

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