ChatGPT and Gemini are fighting to be the AI bot that sells you stuff

March 24, 2026 Emma Roth

Photo collage of a computer with the ChatGPT logo on the screen.

The AI-powered shopping rivalry is heating up as Google and OpenAI launch new features to help you buy things while interacting with their chatbots. Now, Google is teaming up with Gap Inc to allow its Gemini AI assistant to purchase clothes on your behalf from any of its stores, which include Gap, Old Navy, Banana Republic, and Athleta, while OpenAI launched an updated shopping interface in ChatGPT.

With Google's new partnership, you may see products from one of Gap's brands if you're asking Gemini for shopping suggestions, along with an option to purchase the item without leaving the chatbot. Similar to Walmart and Target, which also let u …

Read the full story at The Verge.

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