ChatGPT is getting verified AI ‘Business Agents’

November 10, 2026 Jay Peters

A screen of ChatGPT showcasing the Business Agent feature.

ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta.

You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT. While chatting with a custom agent, you can ask about a business's offerings and ask follow-up questions, like asking about differences between two different products. Businesses can specify a Busi …

Read the full story at The Verge.

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