Fox has announced that it's acquiring Roku outright, in a deal that values the streaming company at $22 billion. Once the deal is complete, Fox content will be promoted more heavily than before on Roku streamers and smart TVs.
The deal will see Fox's TV networks and Tubi streamer combine with Roku's network of streaming devices, smart TV software, and The Roku Channel. The companies say in a press release that by combining they'll become the third-largest player in the US TV industry by viewing share.
"This is a defining moment for Fox, and a natural extension of the deliberate and focused strategy we have been executing for nearly a decad …
