Inside Amazon’s Echo hardware event

October 28, 2026 Jennifer Pattison Tuohy

Amazon’s head of devices and Alexa, Panos Panay, sitting next to the newest generation of Echo Dot smart speaker. | Photo: Owen Grove / The Verge

Amazon swapped its usual big fall hardware showcase this year for a series of smaller launches throughout October. So far this month, it has announced new Fire TV devices, new Kindles, the Alexa Tablet Pro 12, Ring's first smart lock, new hardware from AI-wearable startup Bee, and new Blink 4K cameras.

Then this week, it hosted journalists at a small event in New York City's financial district to showcase its new Echo hardware.

Panos Panay, senior vice president of devices, Alexa, and Leo at Amazon, kicked off proceedings by explaining the company's approach this year. "We have so many products we're launching that are meaningful," he sa …

Read the full story at The Verge.

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