Instagram's visible AI labels are supposed to help people quickly spot synthetically generated content at a glance. Over the last few weeks, however, users have been reporting that the system has gone haywire. They say Meta has been automatically applying an "AI Content" label to images that they didn't create or edit using generative AI tools. Meanwhile, actual AI imagery is slipping through the cracks, leaving the impression that nothing can be trusted on Instagram at all.
The precise causes of this tagging seem to vary. Many people said the label appeared on images that were edited using tools like Canva's Background Remover or with negl …
