It’s the year of smartphone price hikes

September 9, 2026 Stevie Bonifield

Paying more for a new phone seems almost unavoidable after Apple's event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively - a $100 price hike over their predecessors. You can't dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by $100, too. And it's not just Apple. This year, the $100 price hike has been a trend across the industry.

Google and Samsung followed the same formula as Apple when they each launched new phones over the past few months. The Pixel 11 starts at $899, up from $799 for last year's Pixel 10. The Galaxy Z Fold 8 Ultra launched at $2,099, $10 …

Read the full story at The Verge.

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