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Major YouTube creators are facing backlash for accepting AI money

August 21, 2026 Charles Pulliam-Moore

An AI-generated image of a humanoid robot looking at a phone while walking through the desert.
A still from Sam Kolder’s video “AI is replacing me.” | Screenshot: The Verge, YouTube

Over the past few days, a number of prominent filmmaking content creators including Matti Haapoja and Sam "Kold" Kolder have posted videos of themselves demonstrating what's possible with AI platform Higgsfield. The videos highlight Higgsfield's recently added Seedance 2.5 functionality and pitch these technologies as the future of video production.

In response to these videos, other creators started sharing what appear to be screenshots of partnership offers they'd received from PR firms working on Higgsfield's behalf. All of this led fans to the conclusion that Higgsfield has been trying to use creators to boost its profile and garner goo …

Read the full story at The Verge.

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