Microsoft’s new Xbox chief starts making her mark

April 16, 2026 Tom Warren

Microsoft's new Xbox chief has had a busy couple of months after promising "the return of Xbox." Asha Sharma met with publishers at the Game Developers Conference in March, and has also been on the road visiting Microsoft's own game studios and product teams in recent weeks. Sharma, who used to work in Microsoft's CoreAI division, is very much in learning mode and talking to as many people as she can before she makes strategic decisions on the future of Xbox.

Some of those decisions are about to be made very soon.

Sources at Xbox tell me Sharma has been looking closely at Game Pass pricing recently, with a view to offering a wider range of …

Read the full story at The Verge.

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