Netflix is using an AI-generated Gene Wilder voice in its Willy Wonka reality show

June 30, 2026 Richard Lawler

Image of the chocolate factory from Netflix’s reality show with a chocolate river and various tubes.

A new teaser trailer confirmed that Wonka's The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not some Glasgow-style AI fakes, the voiceover is AI-generated.

Deadline reports that Netflix worked with AI audio company ElevenLabs with consent from Wilder's family, after working on productions re-creating the voice of Michael Caine and Stan Lee. It also continues Netflix's 2021 partnership with the Roald Dahl company, and is separate from the Charlie vs. the Chocolat …

Read the full story at The Verge.

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