Netflix reportedly considers adding always-on channels

July 9, 2026 Jay Peters

An illustration of the Netflix logo

Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they're free - because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike.

Netflix is also apparently considering selling bundles that would include other streaming services, something else that competitors like Apple TV and Prime Video already offer. The company has bee …

Read the full story at The Verge.

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