Netflix’s ad ambitions just keep growing

May 13, 2026 Emma Roth

An illustration of the Netflix logo.

For the second year in a row, Netflix's ad-supported tier more than doubled its monthly viewerbase. During its 2026 upfront presentation, Netflix revealed that its $8.99-per-month plan reaches more than 250 million people around the globe, a significant leap from 94 million users reported last year.

The streaming service reported earning $1.5 billion from ads in 2025, and now it's finding more areas to stick them across its service. Starting next year, Netflix will start showing ads in the vertical video feed it just launched on its mobile app, and in the lineup of podcasts it began adding to the platform late last year.

Netflix first roll …

Read the full story at The Verge.

Previous Article
Fighting Trump will make or break Disney’s new CEO
Fighting Trump will make or break Disney’s new CEO

A week ago, newly appointed Disney CEO Josh D'Amaro was busy regaling investors with plans to turn Disney P...

Next Article
Everything at The Criterion Collection is 30 percent off right now
Everything at The Criterion Collection is 30 percent off right now

If you’ve been meaning to grow your physical movie collection, now’s a good time to do it. Through May 25th...