OpenAI just gave up on Sora and its billion-dollar Disney deal

March 24, 2026 Richard Lawler

Frame from a video generated by Sora 2 showing a cowboy riding a horse on top of another horse
A frame from a Sora 2-generated video. | Image: OpenAI

On Tuesday afternoon, OpenAI announced "We're saying goodbye to Sora," the video generation tool that it launched at the end of 2024, and centered in a massive licensing deal with Disney only a few months ago. The Wall Street Journal reported the move earlier, saying that OpenAI boss Sam Altman had informed staff that both the TikTok-like Sora app and API access for developers would be discontinued, with no plans to roll the feature into ChatGPT as had previously been rumored.

According to The Hollywood Reporter, as a result, the deal Disney announced in December, saying it would invest $1 billion in OpenAI, license its characters for use w …

Read the full story at The Verge.

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