Roku’s first OLED TVs undercut the midrange competition

September 1, 2026 John.Higgins

The Roku Pro Series OLED TV in a living room.
The Roku Pro Series OLED TV. | Image: Roku

Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro Series LX next month.

The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR …

Read the full story at The Verge.

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