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Roku’s OLED TVs are up to $400 off during Prime Day, starting at $700

October 7, 2026 Cameron Faulkner

Just over a week ago, we covered a deal at Amazon that knocked around 30 percent off Roku’s new (and first-ever) OLED TVs. The deal expired, but has returned for the final day of October Prime Day.

The 55-inch Pro Series OLED is $699.99 at Amazon, which is 30 percent off its list price. The 65-inch model is $799.99, which is $400 off its list price, also at Amazon. Both models support a native 120Hz refresh rate, which is great for gaming, plus four HDMI 2.1 ports for 4K gaming at its full refresh rate, and support for Dolby Vision and HDR10 Plus. You’ll also get a backlit Roku remote control.

There have been a few TV deals during Prime Day, though these are the lowest prices on OLEDs by a wide margin. We haven’t tested this model, but it’s an affordable way to get unbeatable contrast for your next movie or game night.

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