Schools are catching on to Big Tech’s playbook

September 10, 2026 Lauren Feiner

laptop with an apple on a stack of books

It's the hot new thing in tech, and it's where all the jobs are. Students who don't learn to use it fall behind. And to help them catch up in time, its creators are graciously providing the resources and curriculum for learning it, often pro bono.

That's the narrative AI companies are pitching schools on right now, but according to New York Times education technology reporter Natasha Singer, it's also how the tech industry has built its influence in classrooms for the past 15 years.

In a new book, Coding Kids, Singer details how tech companies took a central role in promoting computers and coding skills in education, promising computer sci …

Read the full story at The Verge.

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