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Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

April 1, 2026 Jay Peters

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The Snapchat ghost icon in white, on a rust red and black background

It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like feed of shortform vertical videos, to "Reals."

In a video featuring co-founder and CEO Evan Spiegel, Snap also includes a description of "Reals" as a place where "real people share real moments. Really." Spiegel adds that "People feel free to be their full selves and to keep it Real on Snapchat" (In the video's captions, Snap capitalized "Real").

Spiegel also used the video to remind users about its ephemeral Stories format - which, like TikTok's vertical video feed, Instagram ripped …

Read the full story at The Verge.

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Snapchat’s ‘Reals’ joke mocks Instagram’s many ripoffs

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