Amazon and other retailers are knocking down prices on popular products for October Prime Day, which starts October 6th at 3AM ET and lasts through 3AM ET on the 8th if you’re on the East Coast (12AM PT).
October Prime Day offers a glimpse of deals that will likely be available again during Black Friday and Cyber Monday. So, with the holiday shopping season officially underway, you can get some of your shopping out of the way before things get busier as we approach the holidays.
The most recent update to this post on October 5th was another big one. Now, there are some great headphone deals from Sony, in addition to weekend drops of deals from Apple, Beats, and Kindle-related ones from Amazon. No more major updates will be made to this article ahead of the sale beginning on October 6th.
Microsoft Surface Pro (13-inch, Snapdragon X2 Elite)
The latest Surface Pro is speedy and elegant, with a 13-inch OLED touchscreen and the Snapdragon X2 Elite processor. It doesn’t include a keyboard, though.
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Fujifilm Instax Mini Evo
Fujifilm’s stylish Instax Mini Evo is the best instant camera overall. With it, you can choose which photos to print, while also boasting good image quality.
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Apple iPad Air M4
The latest iteration of Apple’s iPad Air features an M4 processor and better connectivity under the hood, resulting in great performance whether you’re gaming or doing AI-related tasks. Read our review.
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LG C6 OLED TV
While a relatively minor upgrade over the C5 if you’re getting a 65-inch or smaller screen, the 77- and 83-inch C6 utilize an improved Tandem OLED screen with incredible brightness.
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Fujifilm Instax Mini 13
The Fujifilm Instax Mini 13 is a fun gift for students starting a new chapter. It prints credit card-sized photos in seconds, and the new self-timer makes it easier to snap group photos with friends.
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iPad (2025)
Apple’s entry-level iPad is an excellent tablet for casual use, even if it is getting a little long in the tooth. Its high-res screen is great for watching video, and its A16 processor is still fast enough to handle light games and productivity apps. Read our review.
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Star Wars Zero Company
This XCOM-inspired twist of a Star Wars tactics game is as good as it sounds. Snag the game on its first-ever discount.
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Sony WH-1000XM5
The XM5 deliver better audio and noise cancellation than the XM4 (and even the refreshed XM4C that cost more), though they aren’t as compact. Read our review.
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Sony WH-1000XM6 headphones
Sony made subtle improvements to every facet of the WH-1000XM6, from sound quality to ANC performance, while wisely bringing back the foldable, travel-friendly design last seen on the XM4.
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Sony WF-1000XM6 earbuds
The Sony WF-1000XM6 earbuds have top-notch noise-canceling performance with excellent, balanced sound, if you can get a good seal in your ears. Read our review.
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Sony Bravia 6 OLED TV
The first Sony OLED with four HDMI 2.1 ports. It competes with the LG C6 in terms of brightness and specs, and this is its first big price drop.
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Belkin Charging Case Pro
While it won’t charge your Switch 2 any faster than the cheaper Belkin option, the clever battery-meets-kickstand with a built-in display simply looks better.
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Nex Playground
The Nex Playground is a motion-controlled console that connects to your TV and uses a built-in camera and AI to track your movements as you play. Designed for ages five and up, it comes with games like Fruit Ninja and Whack-a-Mole Deluxe.
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Kindle Scribe Colorsoft
The Kindle Scribe Colorsoft is Amazon’s first note-taking e-reader with a color screen. It features an 11-inch display, a slimmer design, an improved interface, an updated stylus, and a new AI-powered search feature that can quickly summarize documents.
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Kindle Scribe 32GB
The third-gen Kindle Scribe 32GB is even bigger than its 10.2-inch predecessor; it offers an 11-inch display with 300ppi resolution and the same great battery life that Kindles are known for.
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iPad Mini (2024)
The seventh-gen iPad Mini comes with Apple’s A17 Pro chip and support for Apple Intelligence. It’s also compatible with the Apple Pencil Pro and offers faster Wi-Fi and USB-C speeds. Read our review.
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Apple 13-inch MacBook Air (M5)
Powered by Apple’s new M5 chip, the latest MacBook Airs are more powerful than prior models and offer double the base storage (512GB). They also support faster wireless standards, specifically Wi-Fi 7 and Bluetooth 6. Read our review.
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Apple MacBook Air (15-inch, M5, 2026)
The 15-inch version of the M5 MacBook Air has better speakers and a slightly better GPU than the base 13-inch model.
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Beats Studio Pro
Despite the familiar design, there were plenty of upgrades in the latest Studio Pro, including noise cancellation, transparency mode, and lossless USB-C audio. Here’s our review.
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Beats Powerbeats Pro 2
The latest Powerbeats Pro are a no-brainer for athletes. They pack fantastic sound and thumping bass, along with active noise cancellation, IPX4 water resistance, and heart rate monitoring. Read our review.
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Beats Powerbeats Fit
A new version of the Fit Pro wireless earbuds, which are upgraded with a redesigned wing tip that Beats says is 20 percent more flexible, a smaller case, and other advantages.
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Roku Ultra
Roku’s latest Ultra streamer has built-in ethernet, a rechargeable voice remote with backlit buttons, and AirPlay 2 support. You can also control it with Amazon Alexa through a compatible smart speaker. The Roku Channel app lets you stream over 400 free live TV stations, plus exclusive movies like Weird: The Al Yankovic Story.
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Roku Streaming Stick Plus
Roku’s Streaming Stick Plus supports 4K playback and features a slim design, so it won’t block nearby ports. It plugs straight into your TV’s HDMI port and can be powered by your TV’s USB port, so you don’t need an additional plug. It also comes with Roku’s Voice Remote, giving you hands-free control.
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Kindle Colorsoft (16GB)
The 16GB Kindle Colorsoft is Amazon’s latest color e-reader. It features a 7-inch 300ppi screen, an adjustable frontlight, and a battery that can last up to eight weeks.
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Kindle Paperwhite Signature Edition
The 2024 version of the Paperwhite is steeply discounted, and nearly identical to the latest model. The Signature Edition includes double the storage (to 32GB), no ads, and wireless charging. Read our review.
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Bose SoundLink Plus
While the Max is an awesome, powerful speaker, the Plus packs a ton of performance into a more portable form factor. It has an IP67 rating, and it’s easy to clean, too. Read our review.
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Bose SoundLink Max
Bose’s SoundLink Max improves on the smaller Flex with true stereo sound — and very powerful sound at that. It’s got a removable handle for easy transport, and there’s an aux input for playing audio when you want to listen at a higher quality than what Bluetooth can deliver. Read our review.
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Belkin Qi2.2 25W 2-in-1 foldable charging dock
Slap a recent iPhone onto this charging pad and it’ll charge at fast 25W speeds. It can also charge AirPods, and includes a cord and wall adapter.
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Belkin Charging Case for Nintendo Switch 2
The case features an integrated power bank and a small pocket to stow an AirTag (or other similarly sized Bluetooth tracker).
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Asus ProArt 27-inch 1440p USB-C monitor
An affordable color-accurate monitor that can easily connect to a MacBook or Windows machine that has USB-C video support. It’s a good price for a fully-featured 1440p monitor.
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Belkin MagSafe 15W 2-in-1 wireless charging dock
A slick 2-in-1 charger that can charge your magnet-friendly iPhone or Pixel at a relatively speedy pace. Its extra charging pad supports AirPods, the Apple Watch, and other Qi-ready accessories.
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Ring Battery Doorbell 2K
At more than half-off, the second-gen version is a good deal if you want 2K video and easy installation. However, its battery is built-in, so you’ll need to disconnect the doorbell to charge via USB-C.
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Bissell ProHeat 2X Revolution Pet Pro Plus carpet cleaner
Bissell’s Little Green is handy, but doesn’t cut it for big jobs. If you have pets and a lot of carpet to clean, this is one of the most powerful upright carpet cleaners in its price range.
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Ring Floodlight Cam 2K
This model requires wired power, and provides 2K resolution (with AI tuning) and 6x digital zoom. It’s bright (2,000 lumens), and provides a loud alarm if you need to use it.
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Ring Battery Doorbell 4K Pro
The highest-end battery-powered option of the lineup. It can record in 4K with 10x digital zoom, and its battery can be swapped for another as it recharges.
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Amazon Fire HD 8 tablet
The eight-inch tablet with lockscreen ads has 4GB RAM (respectable for streaming apps and mobile games), plus 64GB of storage and a microSD slot for viewing locally-stored media. This model doesn’t support Google Play Store, though it’s easy to sideload it.
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Ecovacs Deebot X12 OmniCyclone
The X12 OmniCyclone uses AI to identify and blast stains to help ensure they’re properly cleaned with minimal passes. It includes a dock, which empties the vac, washes its rolling mop with heated, pressurized water, and refills its reservoirs.
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Blink Mini pan and tilt camera
The panning and tilting accessory gives the Blink Mini some new powers, including 360-degree control via the Blink app. Also included is the camera, which is usually $25 by itself.
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Amazon Fire TV Stick 4K Plus
The latest version of Amazon’s zippy Fire TV Stick 4K streams in 4K resolution, as its name suggests, and features support for Wi-Fi 6, Dolby Atmos / Vision, and HDR10 Plus.
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Amazon Fire TV Stick 4K Max (2023, latest model)
Amazon’s highest-end streaming stick supports Wi-Fi 6E and offers double the storage of its predecessor. It also displays widgets and artwork when idle, while continuing to offer a terrific selection of streaming apps. Plus, it runs on the new and improved Fire TV OS, which makes it easier to find something to watch.
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Amazon Fire TV Cube (2022, latest model)
The hybrid Echo and Fire TV is faster than its predecessor with extensive hands-free voice control capabilities, support for Wi-Fi 6E, and excellent performance. Read our review.
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Amazon Echo Spot
Amazon’s smart speaker-meets-alarm clock has a 2.83-inch squared-off display for showing the time, weather, album art, and other bits of info you may want at your bedside. Unlike the original, there’s no camera to worry about having in your bedroom — though it does have a mutable mic for Alexa voice controls. Read our review.
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iPhone 16E
The iPhone 16E is the spiritual successor to the iPhone SE, bringing flagship-level performance for less than the standard 16. We really wish it included MagSafe for $599, but those upgrading from older iPhones will probably be satisfied with what’s included.
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Amazon Echo Dot Max
The Echo Dot Max is an elegant redesign of Amazon’s orb-shaped smart speaker, with high-quality knit fabric, a flat face, a new LED ring, and touch controls. It’s the first Echo Dot with Amazon’s improved two-way speaker system and support for its new AI-powered assistant, Alexa Plus, which is enabled out of the box.
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Amazon Echo Dot (Fifth-Gen)
Amazon’s Echo Dot is an affordable way to add a smart speaker to your space. The small, powerful speaker offers surprisingly robust sound, and it’s great for controlling smart home devices, including those compatible with Matter. The Dot also offers faster response times than its predecessor, and it can act as an extender for an Eero Wi-Fi system. Read our review.
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Amazon Echo Show 11 (2025)
The Echo Show 11 features an 11-inch screen and 1080p resolution. It includes Alexa Plus and can be used as a smart home hub with support Thread, Matter, and Zigbee smart home protocols. Read our review.
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Amazon Echo Show 15
The new year is the perfect time to reset your routines and get organized, and the Echo Show 15 is a great tool for doing just that. Designed to function as a shared household hub, it keeps calendars, schedules, reminders, to-do lists, and notes visible at a glance, making it easier to keep on top of things. As an Alexa-enabled smart display, you can also add events by voice and control compatible smart home devices.
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Eero Pro 6E tri-band router
Eero’s Pro 6E mesh router is the Amazon-owned company’s last-gen model. It supports the 6GHz Wi-Fi band with speeds of up to 1.3Gbps and covers up to 2,000 square feet with one unit. Wired speeds can go up to 2.5Gbps. Read our review.
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iPhone Air
The iPhone Air is Apple’s thinnest iPhone yet at 5.6mm, featuring a 6.5-inch ProMotion display, a 48MP fusion camera, and an 18MP front camera with Center Stage support. But its single rear camera and “meh” battery life mean it’s not for everyone.
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Apple AirPods Max (second-gen)
Apple’s new iteration of its priciest, most powerful headphones deliver minor updates for first-gen owners. But those who are jumping in will especially appreciate their big, bold sound. Read our review.
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Samsung 32-inch Movingstyle smart display
Similar to LG’s rollable StanbyME display, the Movingstyle Essential is a 32-inch 4K display on a base that’s height-adjustable (and supports swiveling, pivoting and tilting). Unlike LG’s model, though, this one has no built-in battery.
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Dreame X50 Ultra
With high suction power, an improved brush system, and the ability to scale thresholds up to 6cm, the X50 Ultra stands out as a great robot vacuum and mop hybrid.
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Microsoft Surface Laptop (13.8-inch, 2026)
A powerful tablet that can turn into a laptop when you purchase the keyboard+trackpad accessory. This model features an OLED screen, the Snapdragon X2 Elite, 16GB RAM and a 512GB SSD. Read our coverage.
