The next-gen Xbox won’t cost you $1,800. It can’t. Can it?

October 22, 2026 Sean Hollister

A close-up of the Xbox Elite Series 2 controller, showing its matte black finish.
An Xbox Elite controller. | Photo by Antonio G. Di Benedetto / The Verge

Fortune dropped a bombshell report on the future of gaming this week. According to the publication's Microsoft insiders, the next Xbox is projected to cost between $1,200 and $1,800 when it arrives in 2028.

My first reaction: The next Xbox is dead on arrival. It's DOA.

My second thought: Microsoft knows people won't pay that much. It couldn't possibly charge that much money if it wants next gen to be a success. "I wouldn't release it at all," former Microsoft exec Mike Ybarra recently said.

My third thought: Didn't Microsoft already say out loud that it knows people won't pay that much?

Read the full story at The Verge.

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