Why OpenAI killed Sora

March 28, 2026 Hayden Field

Stylized image of OpenAI CEO Sam Altman, seated

On Tuesday morning, everything was business as usual at OpenAI. By the end of the day, the company had announced that it would scrap its video-generation app, Sora, and reverse plans for video generation inside ChatGPT; it would wind down a $1 billion Disney deal; it would shuffle the role of a high-level executive; and it would raise an additional $10 billion from investors, adding up to more than $120 billion total for its latest funding round.

OpenAI is now in a frenzy to turn a profit, or at least lose less money. Since its launch, Sora seems to have taken up a massive amount of compute without the financial return to justify it. Indus …

Read the full story at The Verge.

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