Google is going all in on AI-driven shopping even as some competitors back off.
At Google I/O, the company unveiled the latest iteration of its AI commerce tools: a "Universal Cart" that works across different retailers and Google products like Gemini - and eventually YouTube and Gmail, too. Users can add products to Google's universal cart as they browse Search and chat with Gemini and then check out through Google. The cart will also track prices, provide in-stock notifications, suggest potential discounts, and alert shoppers to potential issues with their selections.
Despite the transformative changes AI has brought to the workplace, …
