X tries to limit creator revenue for foreign influencers but Musk intervenes

March 25, 2026 Stevie Bonifield

X logo on black and purple background.
X wants to make money on previously used handles. | Image: The Verge

X's Head of Product, Nikita Bier, announced a change to the platform's creator payouts on Tuesday, but according to Elon Musk, the change isn't going live just yet.

Bier shared a post announcing that in determining payments, X "will be giving more weight to impressions from your home region." The motivation appears to be discouraging engagement farming via political posts, with Bier adding that, "While we appreciate everyone's opinion on American politics, we hope this will disincentivize gaming the attention of US or Japanese accounts."

Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we …

Read the full story at The Verge.

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