Apple wants Europe to blink

June 9, 2026 Robert Hart

It took a few years, but Apple finally made its AI look useful. Now millions of iPhone users in Europe are being told they won't be getting Siri AI anytime soon, if ever - and Apple wants them to blame the EU.

Apple says its new AI-powered Siri will not launch on iPhones and iPads in the European Union because of the Digital Markets Act, the bloc's competition law designed to stop powerful tech companies from acting as gatekeepers over their platforms to shut out rivals. In practice, the DMA requires platforms to give competitors the same kinds of data access as they themselves enjoy, with a few exceptions for things like ensuring their sys …

Read the full story at The Verge.

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