Markiplier is now GoPro’s biggest shareholder

August 31, 2026 Stevie Bonifield

YouTuber Mark "Markiplier" Fischbach has invested enough in GoPro to become its single largest shareholder, with an 8.5 percent stake in the company, Bloomberg reports. Speaking to Bloomberg, Fischbach said he thought GoPro "seems undervalued" and sees his investment as "part of a larger mission to make filmmaking more accessible," following the release of his first feature film, Iron Lung, earlier this year.

Fischbach posted a video last week praising GoPro's new Mission 1 ILS camera and comparing it to the pricier Red Komodo-X, saying he plans to use the Mission 1 ILS in future movies. It includes an affiliate code for the new camera, bu …

Read the full story at The Verge.

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