Phil Schiller is leaving his biggest jobs at Apple

August 31, 2026 Emma Roth

A photo of Phil Schiller

Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue "working on unspecified initiatives," Bloomberg reports.

Schiller initially joined Apple in 1987 and became the company's head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, but only started heading up the store in 2015. Over the years, Schiller has played a role in the development of many of Apple's products, including the iPhone, iPad, iPod, and Macs, and has presented severa …

Read the full story at The Verge.

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