Oura is acquiring medical AI chatbot startup Counsel Health

November 10, 2026 Stevie Bonifield

Oura announced its quarterly earnings today and said it agreed to acquire Counsel Health for $625 million, after adding the company's AI chatbot to its app earlier this year. Counsel Health calls itself an "AI-native primary care company," using the app to deliver AI-generated responses and insights based on users' health data reported from their wearables that can then proceed to a conversation with one of its in-house physicians.

Oura says it expects the deal to close before the end of the year.

Oura CEO Tom Hale said in an interview with Bloomberg that the acquisition is part of a plan to connect wearables, clinical AI, and access to do …

Read the full story at The Verge.

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