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Roku raises streaming hardware prices by up to $50

July 24, 2026 Emma Roth

Roku's Ultra streaming box and remote on top of a table.
The Roku Ultra. | Image: Roku

Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk. The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes:

Roku is currently holding a sale that puts some devices at their original prices, which you can see on this archived web page. Fox announced plans to acquire …

Read the full story at The Verge.

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